Photo: Gilbert Carrasquillo/FilmMagic/Getty Images.Gwyneth Paltrow's Goop empire has been expanding its reach into new categories: books! Beauty! Clothing seems like the natural next step, and don't worry, because Paltrow's already on it. Goop's founder and creative officer revealed that in-house ready-to-wear is in the works, Racked reports.
"I've been working on apparel— apparel is next," Paltrow said at a discussion at the Hudson Union Society in New York on Tuesday. A Goop representative confirmed to Refinery29 that we can, in fact, expect a Goop clothing line later this year.
Lisa Gersh, the company's CEO, talked last year of Goop's intention to eventually infiltrate your wardrobe, but didn't go into details about a timeline. (Paltrow said Goop's own clothing collection would be out in September, according to Racked.)
Goop, the website, already has a well-stocked clothing section— although, save for some exclusive collaborations, it's mostly filled with well known contemporary brands. Since launching in 2008, the lifestyle site has partnered with the likes of Monique Lhuillier, Alice + Olivia, Stella McCartney, Araks, Nili Lotan, Paul Andrew, and Mother of Pearl: not necessarily up-and-coming names. Most recently, Paltrow worked with Maria Grazia Chiuri and Pierpaolo Piccioli on a lavish, Wonder Woman-inspired Valentino x Goop capsule, with pieces ranging from $275 to $10,500. (It was also, perhaps, Paltrow's most notoriety-shrouded collab, as the collection's NYC pop-up was robbed.)
No word yet on what exactly a Goop clothing line will look like, or how it will be priced — but the brand does have a tendency to skew toward the higher end of things. We'll just have to wait to get the sgoop on this new development.
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