Walmart probably isn't at the top of your list of best places to score cutting-edge beauty buys — but that could all be changing. How? The chain is revamping its beauty section with a brand-new haul of on-trend products. In fact, the bargain retailer has really been upping its game as of late and our wallets have never been happier.
To ring in this welcome change, we tapped the company to let us in on the latest and greatest products customers should get excited about — and after checking them out for ourselves, we think they're definitely worth your attention. You'll see of-the-moment items like liquid lipsticks, contouring and highlighting palettes, and natural-ingredient products galore — all from some of your favorite affordable brands.
Need proof? Click through to check out the selection, and let us know in the comments which items you'll be adding to your cart.
There's a neutral shade in CG's palette for any and every occasion — plus, every hue is flattering.
COVERGIRL TruNaked Nudes, $9.98, available at Walmart.
This cushion compact from L'Oréal can be layered for a full-coverage finish or lightly tapped on for just a touch of color.
L'Oréal True Match Lumi Cushion Foundation, $14.97, available at Walmart.
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Inside these bright little tins is the moisturizing Vaseline you know and love. In addition to the original formula, there's one that adds a little bit of sheer color (Rosy Lips), plus two that are deliciously scented (Aloe and Cocoa Butter). One dab will instantly soften chapped lips or scraggly cuticles, but you'll keep reaching for them over and over. We won't stop you.
Vaseline Lip Therapy Tin, $4.39, available at Vaseline.
We've seen a serious uptick in liquid lipsticks on the market lately (call it the Kylie Jenner effect), and drugstore brand Milani is the latest to get in on the trend. This soft-pink option is just what its name says: adorable.
Milani Amore Liquid Matte Lip Creme in Adorable, $7.57, available at Walmart.
This hue is a true deep red, and perfect for date night with bae...or just your average Tuesday.
Milani Amore Matte Lip Creme in Devotion, $7.57, available at Walmart.
Because you should always have a coral lipstick in rotation come spring.
Milani Amore Matte Lip Creme in Craze, $7.57, available at Walmart.
A nod to the '90s, this brown shade will have you feeling all kinds of nostalgia.
Milani Amore Matte Lip Creme in Covet, $7.57, available at Walmart.
As a Walmart representative tells us, OGX (formerly known as Organix) is one of the fastest growing brands in hair care in the store and a top-selling product in general. This particular line is biotin-infused and helps to reduce the amount of hair that ends up in the shower drain.
OGX Biotin & Collagen Shampoo, $5.74, available at Walmart.
Plus, the collagen additive helps to give hair more volume and dimension.
OGX Biotin & Collagen Conditioner, $5.74, available at Walmart.
Filling in and sculpting your brows has never been easier (or more convenient) than with this jumbo pencil from Maybelline.
Maybelline Eyestudio Brow Studio Pomade, $8.49, available at Walmart.
Everyone's favorite middle-school (and beyond) face scrub also comes in a body formula.
St. Ives Fresh Skin Apricot Body Scrub, $4.84, available at Walmart.
Give your lashes some serious volume with this mascara.
COVERGIRL Plumpify BlastPro Mascara, $8.97, available at Walmart.
Make sure your eyeshadow stays put with this flattering primer from Maybelline. This particular hue comes with a slight shimmer to help your shadows look "lit from within."
Maybelline Master Prime Long-Lasting Shadow Base in Illuminate, $7.15, available at Walmart.
If a matte finish is more up your alley, pick up this tiny tube...
Maybelline Master Prime Long-Lasting Shadow Base in Matte, $7.15, available at Walmart.
If a smooth look is more your cup of tea, this is your best bet.
Maybelline Master Prime Long-Lasting Shadow Base in Smooth, $7.15, available at Walmart.
Hang Ten's products are free of oxybenzone, one of the most controversial sunscreen ingredients.
Hang Ten Classic Sport UVA/UVB Protection Natural Sunscreen Spray, $8.98, available at Walmart.
Keep your updos, edges, and baby hairs slicked down and in place all summer long with this multiuse product from SheaMoisture.
SheaMoisture Grow & Restore Edge Treatment, $17.61, available at Walmart.
This cute kit from Hard Candy takes the guesswork out of the often hard-to-master contouring technique.
Hard Candy Look Pro! Ultimate Contour & Sculpt Kit, $8, available at Walmart.
Pick this up and you'll be a strobing master in no time.
Hard Candy Look Pro! Ultimate Strobing Kit, $8, available at Walmart.
Enjoy a natural-looking, sun-kissed tan, sans the UV rays.
Suave Professionals Visible Glow Self Tanning Body Lotion, $9.99, available at Walmart.
This "miracle" treatment will help to strengthen and protect your hair.
It's a 10 Miracle Leave-In Plus Keratin, $18.96, available at Walmart.
We weren't kidding when we said liquid lipsticks were trending. This electric-pink hue from Maybelline will definitely stand out from the other options on the market.
Maybelline Color Sensational Vivid Matte Liquid Lip Color in Electric Pink, $6.94, available at Walmart.
If neon isn't your thing, this fuchsia color is a bit more subdued — but just as vivid.
Maybelline Color Sensational Vivid Matte Liquid Lip Color in Fuchsia Ecstasy, $6.94, available at Walmart.
Give your lips a little boost of berry with this fun color.
Maybelline Color Sensational Vivid Matte Liquid Lip Color in Berry Boost, $6.94, available at Walmart.
Why not continue the matte trend on your eyes? This eyeliner goes on smooth, has a shine-free finish, and will last all night.
L'Oréal Infallible Matte-Matic Mechanical Eye Liner, $7.97, available at Walmart.
From hair-care juggernaut Garnier, Whole Blends is a one-off with an organic twist. This particular line is infused with argan and coconut oils, plus cocoa butter, all of which are purchased fairly and sustainably to support local farmers and communities.
Garnier Whole Blends Repairing Conditioner, $3.47, available at Walmart.
A guilt-free conscience along with an under-$6 price tag? The best of both worlds.
Garnier Whole Blends Repairing Shampoo, $5.47, available at Walmart.
This foundation-slash-primer helps to even out skin texture and provides you with a smooth, fresh canvas for any other makeup you might apply (like the Hard Candy contour kit we mentioned before, perhaps).
Flower E.E. Erase Everything Ultimate Foundation, $12.98, available at Walmart.
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