You always want what you can’t have — especially when it comes to beauty products. That’s why we’re getting the inside scoop from your favorite retailers on what’s selling out right now, how to sign up for wait lists, and where to go to find the next best thing. Because if everyone’s buying it, you know it’s got to be good.
If eyes are the windows to the soul, brows are the curtains. And beauty-wise, combing, brushing, and filling your brows is about as simple as it gets for majorly impactful results. Good brows can anchor your face, define your eyes, and add emphasis to any makeup mastery you've got going on on your lids. Given the sheer popularity of fleek-worthy brows, we weren't surprised to learn on Glossier's Facebook that Boy Brow, which launched in October, had a 10,000-person waiting list until it was restocked in March. (Kelly Mittendorf, a public relations coordinator at Glossier, confirmed the stat for us via email.)
The product keeps hairs in place without veering crispy like so many other formulas, but it also adds believable heft to sparse areas and leaves behind a wash of subtle pigment. (It comes in three versatile shades.) Since we started using it a few months ago, it's quickly become one of the easiest — and most rewarding — steps in our makeup routine.
If you're looking to give this one a whirl, and given the brow wand's storied fame, we suggest you click "add to bag " sooner rather than later. But if you don't get a chance to buy it in time, we've also gathered five alternative brow-perfecting products for a groomed and glossy set. Check 'em out in the following slides.
Boy Brow was inspired by traditional hair pomade, so it has a waxy consistency that doesn't leave hairs crunchy or wet. Plus, it offers flexible hold with a touch of tint.
Glossier Boy Brow, $16, available at Glossier.
Benefit's new-and-improved Gimme Brow beefs up brow hairs with tiny fibers. The best part? Let it dry, then layer for even more volume.
Benefit Gimme Brow, $24, available in July at Benefit.
Keratin and ginkgo biloba leaf extract condition and soften wiry hairs as they hold them in place.
Eyeko Brow Gel, $25, available at Eyeko.
The tapered brush on Milani's tinted brow gel makes it easy to precisely fill patchy zones.
Milani Easybrow Tinted Fiber Gel, $7.99, available at Milani Cosmetics.
As an Asian-American with dark brown (almost black) hair, it's been a struggle finding a brow gel that actually matches my brows. Most have warm or reddish undertones that look clashy and fake. This version has an ashier, taupe finish that's just right.
BBrowbar Indian Chocolate Brow Gel, $30, available at Net-A-Porter.
Our beauty director is obsessed with Givenchy's new brow-taming pencil, which holds hairs in place all day. (And yes, we realize it's not technically a gel, but it sure acts like one.) Just draw along bare or freshly filled brows, then shape as desired with your fingertips. It's that easy.
Givenchy Mister Eyebrow Fixing Pencil, $27, available at Sephora.
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