It might be the dead of winter, but who hasn’t been playing Bad Bunny’s DeBÍ TiRAR MáS FOToSon repeat, praying for the cold to end and dreaming of a summer where we can finally dance to “NUEVAYoL” in a sweaty, crowded club?
One of the many beautiful things about the album, aside from Benito Antonio Martínez Ocasio and his artistry, is how it's bringing so much love to Puerto Rico — its natural landscape, its artists, its history, and even its contributions to fashion. If you’re feeling inspired to support Puerto Rican businesses or proudly integrate Borikén aesthetics into your wardrobe, these Puerto Rican-owned brands are exactly what you need.
Like much of Latin American fashion, these brands are empowering local workers, preserving traditional Puerto Rican styles, and weaving them together with contemporary creativity and experiences to tell stories that not only honor the archipelago but shape the future of global fashion.
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.Image may be NSFW. Clik here to view.Founded by Monica Santos Gil after years of working in and witnessing the wastefulness of the fast fashion industry, Santos by Monica is a New York City-based sustainable brand known for its geometric bags crafted from cactus leather.
Santos by Monica Gladys Tote by Santos by Monica, $, available at Santos by MonicaImage may be NSFW. Clik here to view.Since 2010, Índigo has been dedicated to creating on-trend jewelry and accessories designed to match your every mood. Drawing inspiration from their travels, experiences, and community, their designs are meant to empower women and elevate any look.
Indigo Índigo Cordelia Necklace, $, available at IndigoImage may be NSFW. Clik here to view.Isleñas is a footwear and accessories brand founded by Karla López Rivera, known for its modern, colorful take on classic espadrilles. The brand’s mission is to revive the local textile industry through slow fashion manufacturing in Puerto Rico and Latin America.
Isleñas Isleñas Off Grid Mule Sandals, $, available at IsleñasImage may be NSFW. Clik here to view.Sally Torres Vega focuses on timeless pieces that can be worn repeatedly, restyled, and repurposed. With a background in art, design, and business, Sally combines traditional craft techniques with minimalist styles to bring her vision to life.
Sally Torres Vega Lirio Top by Sally Torres Vega, $, available at Sally Torres VegaImage may be NSFW. Clik here to view.YAYI is a modern, elevated take on Puerto Rican classic styles. Using only natural fibers like linen and cotton, each garment is crafted by skilled local seamstresses and Yayi Perez herself. Supporting YAYI means investing in fair wages, local artisans, and the revival of sustainable textile practices in Puerto Rico.
Yayi YAYI Diego Shirt, $, available at YayiImage may be NSFW. Clik here to view.What began as a side hustle in founder Karla’s dorm room has blossomed into Eledé. Eledé is a celebration of transformation, community, and the enduring power of jewelry that creates memories to last for generations. Their Alma Isleña collection has everything you need to rep PR, from Boricua stickers to a gold-plated “Made in PR” ring.
Eledé Eledé “Made in PR” Ring, $, available at EledéImage may be NSFW. Clik here to view.Vigo Swim, founded by Mariana Vidal Goss, is a sustainable swimwear brand known for its bold patterns and reversible bikinis. What started as a personal DIY project in 2015 has since evolved into an innovative and adaptable venture.
Vigo Swim Vigo Swim Puerto Rican Flag Bikini, $, available at Vigo SwimImage may be NSFW. Clik here to view.Founded in 2021 by Eddalys Goldilla in Puerto Rico, Uchū creates one-of-a-kind jewelry inspired by the magic of the earth. Crafted with natural elements like sea shells, quartz, freshwater pearls, and durable metals, each piece is designed to capture the essence of the universe.
Uchū Jewelry 004 Body Adornment by Uchū Jewelry, $, available at Uchū JewelryImage may be NSFW. Clik here to view.We can’t talk about Puerto Rican fashion without mentioning street style and the artists whose often overlooked tastes have influenced trends around the globe. Essentzials blends iconic Puerto Rican artists imagery with the baggy silhouettes of the 2000s to honor Puerto Rico’s history.
Essentzials Essentzials' La Cuna de Los Artista SanSe Edition Tee, $, available at EssentzialsImage may be NSFW. Clik here to view.Muns embraces the philosophy of “less is more” and creates timeless, high-quality jewelry made from recycled metals and vintage-inspired linen garments. Inspired by the archipelago’s natural beauty, each piece is an ode to their paradise.
MUNS MUNS Silla Necklace, $, available at MunsImage may be NSFW. Clik here to view.Yo+ (pronounced ‘Yo Mas’) is a handmade, sustainable knitwear brand by Joma Segarra. The brand’s latest collection, Let the Mother Rest, is inspired by the endless emotions — both good and bad — that come with motherhood.
Yo+ Yo+ Nursing Cami, $, available at Yo+Image may be NSFW. Clik here to view.For the mermaids of la isla, Sagitta is a handcrafted jewelry brand where art, fashion, and crystals merge to create ethereal and fun wearable art. Each piece is freestyled by founder Jeniffer D. Nieves, and is made with locally sourced materials.
Sagitta Sagitta Lazo Icey Necklace, $, available at Sagitta
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